Apple retains the coolest brand of the year status in Britain for the third year and the Omnia team couldn't agree more!
When it comes to innovation, desirability and uniqueness, it is undeniable that the Apple brand checks all boxes. The recent new iPhone 6 and the incredible iWatch to go along with it, shows innovation continuing to rise. No doubt though - the competing brands are also bringing us exciting new designs and technology. Its also refreshing to new, upcoming brands like Instagram and Netflix be part of the coolest brand category, competing among the well known, more traditional brands.